I guess, they are trying to sell you stuff. I would buy a new cable modem / router on Amazon, and be done with them. Mine is maybe 10 years old, and every time I need to speak with them, they try to sell me a new one, plus are telling me that I need more bandwidth, as I am too dumb, and don’t understand the current requirements. A simple question for them about how much bandwidth one 1080p stream needs usually ends that nonsense.
If you get your own modem/router, you can disable remote control of it. This way, they cannot touch it. On the other hand, as long as you have their router, they can manipulate it (e.g., to prove it to you that you need to upgrade).
Potentially that was as a part of their new plan to restrict things like bittorent, …, and they pushed such changes to all their equipment in your region.
I am with them for quite long, and I really despise their service. However, the only other option is AT&T that suck as much or more. Every time I need to speak with them, my service is down for a day or so. So, having my own cable modem, at least stops them from doing some “experimental” of “for my own benefit” changes to it.