What Chia leadership is doing to increase its acceptability?

Any idea what Chia leadership is doing to increase its acceptability and broadbase use? Unless people start using for payments/tade or NFT contracts etc. I don’t see it can gain tracking. It has lost lot of value so far. They orginally said that they will lend Chia to diffrent corporations so that they start using it.

Read the forum, plenty of posts on this subject.