If such a name has been chosen for the cryptocurrency we produce, maybe it would be worth getting the original community, appropriate for this name and product, interested in XCH in some interesting way? Are we talking about seed producers, producers of drinks and food with chia and consequently their end customers?
It would be enough to create a competition - e.g. with prizes under caps expressed in XCH for end customers (e.g. range 0.01 to 100 XCH). Of course, the condition for receiving the prize would be to have or set up a crypto wallet.
I don’t know for how long, but such an action could very likely cause a 100-fold multiplication of the number of wallet addresses and to some extent increase the traffic on crypto exchanges on the XCH currency.
Surely “street recognition” would increase significantly - even if it was just a small sticker on a bottle or packaging with our logo.
Who wouldn’t want to win some crypto these days?
There would be quite a few newbies in this group (children, housewives, or ecology nerds). Knowing that these groups are strongly indoctrinated to “be eco”, it would be easier to convince them to our eco-blockchain - it’s hard to say for how long - but maybe they would at least ask about it or interest someone who deals or wants to deal with crypto in their environment (an older child, husband, neighbor?).
I think that, as in the case of many trademarks (including BTC), their widespread visibility contributes to their popularization.
And after all, where is a better opportunity to be visible than … in the fridge?!? 
EDIT:
A strategic partner from this sector would be needed, who would accept such mutual advertising benefit.
You can even go a step further - diversify the source of CNI’s income and … create a subsidiary company - as a distributor of your own drinks with chia seeds, logo, QR instructions with the creation of an XCH account/farm.